TECNO AFCON 2025 campaign
TECNO has unveiled a new pan-African campaign titled “Power Your Moment” as it powers the Africa Cup of Nations 2025. The campaign marks the brand’s deepening commitment to African football and youth culture, positioning TECNO as a leading technology partner for one of the continent’s biggest sporting events. The announcement has generated strong interest across Africa as anticipation builds for AFCON 2025.
The “Power Your Moment” campaign is designed to celebrate passion, resilience, and self-expression, values that align closely with football and African identity. Through this campaign, TECNO aims to inspire millions of fans to capture and share their most powerful moments using its smartphone technology. The brand is expected to roll out a series of activations across multiple African countries in the build-up to the tournament.
Industry watchers say the partnership will give TECNO strong visibility during AFCON 2025, with branding expected across match venues, fan zones, and broadcast platforms. The campaign is also expected to feature collaborations with football stars, influencers, and content creators to connect more deeply with young audiences across the continent.
TECNO has a growing footprint in African sports sponsorship, and its continued partnership with major football events reflects its strategy to blend technology, entertainment, and lifestyle. By linking its brand to AFCON 2025, the company is strengthening its position as a youth-focused and innovation-driven brand in Africa’s competitive mobile market.
As preparations for AFCON 2025 continue, fans are already reacting positively to TECNO’s involvement, with many expressing excitement over the creative direction of the “Power Your Moment” campaign. The initiative is expected to play a key role in shaping the fan experience before and during the tournament.
