MultiChoice to shut down Showmax after 11 years
MultiChoice Group has announced plans to shut down the streaming platform Showmax after 11 years of operation as part of a major cost-cutting strategy linked to its partnership with French media giant Canal+.
The decision comes as Canal+, which has been increasing its stake in MultiChoice, pushes for operational restructuring aimed at reducing expenses and improving efficiency across the company’s digital entertainment services. The shutdown marks the end of one of Africa’s earliest major video-on-demand platforms, which was launched in 2015 to compete with global streaming services and expand MultiChoice’s reach beyond satellite television.
Industry insiders say the move reflects shifting priorities within MultiChoice as the company seeks to streamline its operations amid intense competition in the streaming market. Global platforms such as Netflix and Amazon Prime Video have significantly reshaped the online entertainment landscape, making it increasingly difficult for regional platforms to maintain profitability without large-scale investments.
Showmax played a significant role in Africa’s digital entertainment industry by offering local and international movies, series, and original productions tailored to African audiences. Over the years, the platform expanded into multiple markets across the continent and developed several original shows that gained popularity among viewers.
Despite its impact, analysts note that the costs of producing original content and maintaining a competitive streaming platform have increased sharply. The restructuring driven by Canal+ aims to focus resources on areas that promise stronger financial returns, particularly in MultiChoice’s core pay-TV and content distribution businesses.
MultiChoice has not yet provided full details on the timeline for the shutdown or what will happen to existing subscribers. However, the company said it will communicate further information to customers and partners as the transition process unfolds.
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