Kim Kardashian launches SKIMS faux hair thong collection
Kim Kardashian has stirred controversy and captured attention with her latest SKIMS product launch called “The Ultimate Bush.” The brand released a new underwear piece called the Faux Hair Micro String Thong. This thong features faux pubic hair in different textures (curly and straight) and comes in twelve color variations. The material is sheer stretch mesh and sizes run from XXS to 4X. The product carries a tagline that “with our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
The launch campaign leaned into playfulness and retro vibes. SKIMS used a parody of a 1970s game show for its promotion, complete with a segment “Does the Carpet Match the Drapes?” to match hair color to fake pubic hair shades. The reveal included humorous and satirical elements aimed at emphasizing freedom of expression and pushing boundaries of fashion.
Public reactions have been mixed. Some social media users found the underwear hilarious or provocative and questioned whether such a product was necessary. Others appreciated the boldness and creativity, seeing it as another example of Kim Kardashian’s knack for viral, attention-grabbing fashion innovation. Several colorways and sizes reportedly sold out quickly or were placed on waitlists, indicating strong initial demand despite controversy.
